Link building services

Link building services for SEO: powerful, niche-relevant backlinks from an exclusive website on your topic.

Most link building services sell placements: a backlink on somebody else's website, won through outreach and shared with other buyers. We build you a whole publication instead: its own domain, about 25 pages on your topic, and up to three dofollow links to your site with the anchor text you choose. No outreach, no PBNs, and nobody else's links on it. Built for SEO in Google, and for visibility in AI search.

About 25: pages, all on your topic
Up to 3: dofollow links to your site
Your call: anchor text and target pages
3 to 5: working days to live, typically

Open an account See what it costs Free to open. No payment until you order.

01 / WHAT YOU GET

What our link building service delivers

Every link building service sells the same outcome: backlinks that help your target pages rank in Google for the keywords that matter. Here is exactly what our SEO link building delivers, per site. Nothing on this list is an add-on, and there is no monthly retainer.

An example EntityLinks link building site, a guide about home solar, shown on a laptop and a phone. — An example build. The site, brand and installer shown are illustrative.

01A new publication on its own domain, registered and managed for you
02About 25 pages of original content, every one of them on your topic
03Up to three contextual, dofollow backlinks to your site, placed where they belong
04Your choice of anchor text and target URL for every link
05SEO content built on researched, verified facts, never invented
06Schema markup and formats AI crawlers can read, so every entity on the site is described clearly
07An image set, sourced and placed
08A human review before anything goes live
09A full year of fast hosting, worldwide
10The live site address and the pages carrying your links, in your account portal

02 / THE MARKET

Types of link building services, and where each one fits

Search for link building services and you will find hundreds of providers, from a freelancer working alone to full-service SEO agencies and a link marketplace or two. Most SEOs have tried several, and underneath the branding they sell the same few methods of backlink building. Each has a place in a link building strategy, and each has a catch.

Blogger outreach and guest posting services

The most common model. A link building agency runs link prospecting to find blogs in your niche, pitches each editor with a personal message, and pays for or earns guest posts carrying your backlink. Link outreach services and blog outreach services can secure editorial links on sites with real readers, and some agencies sell link prospecting services on their own.

The catch: outreach is slow, the best blogs are pitched constantly, and the sites happiest to publish guest posts often publish anything for anyone. Outreach compared with EntityLinks.

Niche edits and link insertions

Your backlink is inserted into an existing article that is already indexed and may already rank in the SERP. Link insertions are quick, and the page can bring some authority with it.

The catch: the article was written for something else, and a site that sells niche edits rarely sells just one per page.

Digital PR, HARO and press releases

Digital PR pitches stories, an infographic or original research to journalists, aiming for coverage in outlets like Forbes. Journalist requests through services such as HARO, and press releases, add brand mentions, visibility and awareness.

The catch: it can earn the strongest editorial backlinks there are, but outcomes are unpredictable, the cost per link is high, and press release links are usually nofollow or marked sponsored.

Citation building and directory submissions

Citation building services list a business on directories, map apps such as Google Maps, and data aggregators with a consistent name, address and phone number. For local SEO, accurate citations are foundational.

The catch: citations help a local business get found, but directory submissions pass little ranking strength on their own, and mass submissions leave a footprint.

Content syndication and link exchange services

Content syndication services republish your articles on other platforms for exposure. Link exchange services pair websites that agree to link to each other, sometimes through three-way swaps.

The catch: syndicated copies usually carry a canonical or nofollow link back to the original, and reciprocal link exchanges at scale are a link scheme Google names in its spam policies.

Broken link building and resource pages

A link builder finds broken links, unlinked brand mentions and resource pages in your industry, often with a backlink audit in Semrush or Ahrefs, then asks site owners to point them at your page instead. Link reclamation recovers links you have already earned.

The catch: it is manual and low in volume, and every link depends on a reply from a stranger.

Private blog networks and PBN links

A private blog network is a group of sites, often rebuilt on expired domains, run mainly to pass links. PBN links can move rankings, which is why they are still sold.

The catch: PBNs are what spam algorithms are trained to find, and when a shared network is found, everybody on it is affected. There is a better alternative to a PBN.

Notice the common thread in link building services. Whether it is called blogger outreach, guest posting or link acquisition, you are paying a vendor for a backlink placement on a site that exists for some other reason. That is the part we changed, and it is why you can buy backlinks from us as whole sites.

03 / THE DIFFERENCE

Outreach link building vs building the whole site

An outreach campaign spends most of its link-building budget persuading other people: prospecting, pitches, follow-ups and negotiation, all before a single backlink is placed on a site you do not control.

Our link building methodology skips all of that. We build the site ourselves, around your topic, so the link building process starts with your order and ends with a live publication that links to you and nobody else.

Outreach-based link building

Most of the effort goes into people you do not control, and the link lands on a page shared with other paid links.

Site-based link building with EntityLinks

One order, one publication on your topic, and every commercial link on it points at you.

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Predictable turnaround. Most sites go live within three to five working days of a completed order form. There are no editors to chase and no publishing queue.

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Exclusive by design. No shared inventory, no per-niche slots and nobody else's backlinks on the site for as long as it is live.

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Backlink control after launch. Change the anchor text, change a target URL or have a backlink removed with a support ticket. Most link-building vendors cannot offer that, because they do not own the sites.

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Scalable link building. Ten sites or a hundred go through the same link building process and editorial standards, with no outreach pipeline to grow.

04 / RELEVANCE

Topical relevance and entities: why niche relevance beats link volume

Search engines stopped simply counting backlinks years ago. What each link is worth to Google now depends on its context: what the linking page covers, what the whole site covers, and the words around the link. In SEO link building, quality over quantity is not a slogan. It is how Google's algorithms work.

Search is semantic now. Google connects pages to entities, the people, places, products and concepts in its Knowledge Graph, and reads the topic of an entire site rather than one of your keywords in an anchor. A backlink from a site where every page covers your subject arrives with that context already attached. That is topical relevance in practice, the core of semantic SEO, and no amount of outreach can add it to a placement after the fact.

Context is what turns a link into a recommendation.

That is why each site is built from researched, verified facts instead of padded word counts, following Google's guidance on helpful, people-first content. Quality content and quality backlinks come from the same place. More on why entity sites work.

05 / METRICS

Domain authority, domain rating and the metrics link builders sell on

Domain authority, domain rating and similar scores are third-party estimates, calculated by SEO tools like Moz, Ahrefs and Semrush from their own backlink databases. Google uses none of them as a ranking signal.

They are also easy to manipulate. A score can be pumped up with cheap backlinks, inherited from an expired domain's old backlink profile or propped up with redirects, and none of that makes the site worth a link.

So why do so many link building packages sell on them? Because a number is easy for marketers and SEO vendors to filter, report and charge for.

Sites that rank well often have high scores, but correlation is not causation. What moves rankings is what those metrics only try to estimate: relevance, genuine content and real traffic. That is what makes high quality backlinks. Link quality lives in the linking site, not in a score.

Metrics, in short

DA and DRHandy filters, poor goals. Easy to inflate.

Organic trafficHarder to fake. A sign Google trusts the site.

Referring domainsCounts, not quality. Ten relevant beat a hundred spammy.

RelevanceThe one signal a metric cannot give you.

06 / THE RULES

Google's guidelines, penalties and white hat link building

Every link building company talks about Google. The useful question is not the white hat or black hat label, but what a backlink looks like to systems Google built to decide whether it counts. Here is the honest version of white hat link building.

What Google's spam policies target

Google's link spam policies target manipulation: links bought to pass PageRank, excessive link exchanges, automated link building programs, networks that exist only to pass links, low quality directory links and keyword-stuffed anchors.

Google says its systems now mostly neutralize unnatural links rather than punish them: the investment is gone and rankings do not move. Manual actions still happen where there is a clear pattern, which is why a backlink audit and, occasionally, a disavow file are part of serious SEO.

Is any link building really white hat?

Read strictly, very little of it. Almost every method on this page involves some kind of exchange, outreach included, and anyone promising 100% white hat SEO links is selling a label. The practical standard is how close a link gets to what Google says it wants: helpful, people-first content on a site with a clear subject, where the link is useful to the reader.

That is the standard every EntityLinks site is built to, and it is as close as link building gets. In our own testing, our sites have not been flagged as toxic, and the only commercial links on each site point at the customer who ordered it.

Why our sites stand up to scrutiny

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Real publications, not shells. About 25 researched pages on one subject, nothing invented, and a human check before launch.

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No PBNs, no private blog networks. Each site is a separate publication on its own domain, built for one customer, so there is no network of other buyers' links behind it.

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Honest about link building results. Nobody controls how Google treats any website, and we never claim to. What this page describes is what we see, not a guarantee.

07 / ANCHORS

Anchor text, link velocity and a natural backlink profile

You choose the anchor text for every backlink, up to three per site. Most link building services keep that decision for themselves, and it comes with responsibility, because anchor text is one of the easiest signals to overdo.

A backlink profile that grew naturally is mostly brand names, plain URLs and descriptive phrases, with few exact-match anchors. Too many exact-match anchors for a money keyword stop looking like recommendations and start looking like a campaign. Vary your anchor text across sites, and save exact match for the few places it genuinely fits.

Link velocity matters too. A spike of new referring domains in one week is a pattern Google notices. Adding sites steadily, as each priority page needs support, looks like a business being written about, and internal linking carries that value on.

Anchor typeExample, for a dentist

BrandFairmont Dental

Plain URLfairmontdental.com

Descriptivethis practice in Denver

Partial matchtheir implant dentists

Exact matchdental implants Denver

Lean on the first three. Use exact match sparingly. The practice named here is made up.

08 / AI

Link building for AI search, AI Overviews and LLM answers

Links still build authority. Now they also build the material AI answers are drawn from.

Search results are turning into generated answers. Around 18% of Google searches now trigger an AI summary, and for question-shaped searches it is 60%. When an AI summary appears, people click a traditional result in 8% of visits, against 15% without one.

That changes what link building is for. A link from a publication that covers a subject properly, and names you inside that coverage, also places your brand in the material that AI tools such as ChatGPT, Perplexity and Google's AI Overviews read when deciding who to mention. Call it generative engine optimization (GEO) or answer engine optimization (AEO): AI visibility and SEO visibility now come from the same work. Google's own guide to AI features and your website says the same SEO best practices apply.

We build for that: real depth on one subject, facts that stand up, schema that describes the subject correctly, and formats AI crawlers can read. Nobody can promise an AI citation in a specific answer, and you should distrust any link building company that does. What can be built is eligibility.

Pew Research Center, July 2025 (behavioral data, March 2025, 68,879 searches)

Real customer sites. Real positions.

Customer result · Google US

Position #11 to position #2.

From page two into the top 3 for a 3,600‑search keyword.

Organic position dentist abc defgh

Position #2

3,600 searches/mo

Customer result · Google UK

Position #36 to position #11.

Up 25 places overnight on a 6,600‑search keyword.

Organic position where is hot in abc

Position #11

6,600 searches/mo

Customer result · Google US

Position #20 to position #6.

Into the top 10 for a 2,900‑search keyword.

Organic position abcdefg car insurance

Position #6

2,900 searches/mo

Positions tracked daily in Google for individual customer sites. Locations hidden at the customers' request. Results vary, and nobody can honestly promise a position.

09 / WHO IT IS FOR

Who uses our link building services

SEO professionals, marketers, agencies and business owners who need relevant backlinks at scale, and would rather own the whole surface than rent a line on it.

Agencies and white label link building: A white label deliverable for your SEO services, under your own brand and price, without hiring link builders. Content marketing agencies, PR agencies and digital marketing agencies offering SEO, PPC, advertising or email marketing use it to add link building to what they already sell. More for agencies
Freelancers and SEO consultants: Fulfilment for the link building you already recommend as part of SEO consulting, without building anything yourself. Sole traders are welcome, including freelancers who find clients on Upwork or Fiverr.
In-house SEO and marketing teams: Relevant backlinks for priority pages in B2B, SaaS and ecommerce marketing teams, without an outreach team, a contract or a monthly retainer. Order when a page needs support.
Brands, ecommerce stores and local businesses: Backlinks pointed at your own product pages, category pages or service pages, in your own market. See how to buy backlinks from us.

Open nowCasino and gambling sites can be ordered today, with pricing on request. Adult and other restricted niches are coming soon.

10 / INDUSTRIES

Link building for SaaS, ecommerce, healthcare, fintech and more

Topical relevance works in any market, because every site is built around the customer's own niche. A few examples:

SaaS and B2B software

A publication on the problem your product solves, linking to feature, integration and comparison pages. SaaS link building works best when the content speaks to B2B buyers and the technology they use, not just keywords.

Ecommerce and D2C brands

Guides around the products a store sells, linking to category and product pages, for ecommerce link building and ecommerce SEO on Shopify and other platforms.

Healthcare and clinics

Careful, fact-checked healthcare content on treatments and services, linking to the pages patients book from. Every fact is verified, and every site checked by a human.

Fintech and financial services

Plain-English fintech explainers on the products and decisions in your space, linking to the pages that convert. Credibility is everything in finance, and context is how a link earns it.

EdTech and online learning

Education, course and career topics that learners research before they enrol, linking to programme and landing pages.

Manufacturing and industrial B2B

Manufacturing, engineering and design topics that B2B buyers research long before they speak to sales, linking to product ranges and capability pages.

Local businesses and trades

Dentists, roofers, law firms and clinics: a site about the service, linking to the pages that bring in calls. A natural partner to citation building, a Google map listing and local link building.

Casino and gambling

Open now. Niche sites built around the games, markets and topics your brand competes on, for casino link building. Pricing on request, so talk to us before you order.

11 / CHOOSING A PROVIDER

How to choose a link building company: eight checks

Whoever you hire as your link building service, including us, run these checks before you sign anything. Each comes with a question to ask and a red flag to watch for. For a wider view, see the best link building companies compared and our guide to how to buy backlinks.

Eight checks before you buy link building

Transparent sites, not hidden inventory

Ask any link-building vendor to show example sites and real placements before you pay. A provider that shares metrics but keeps its domains hidden is protecting something.

Ask: can I see live examples of the sites and backlinks?

Red flag: metrics only, no URLs

Real organic traffic, not just a DR score

Check the linking sites in an SEO tool such as Semrush. A real site has Google visitors and a steady trend. High DR with almost no traffic says its best days are gone.

Ask: how much organic traffic do these sites get?

Red flag: high DR, flat traffic

Topical relevance across the whole site

Read the homepage and a few recent posts. Is the site genuinely about your subject, with real relevance, or a general blog that will publish anything for a fee?

Ask: what else does this site publish, beyond my niche?

Red flag: one site, every niche

Outbound links, and who shares the page

Count the outbound backlinks on recent articles. If every post carries several commercial backlinks, your share of the site's value is small.

Ask: how many other paid links sit beside mine?

Red flag: link farms posting daily

Content quality and editorial standards

Would a person read the content around your backlink? Spun, padded or obviously automated AI articles that exist only to carry links are a signal, just not a good one.

Ask: who writes the content, and who checks it?

Red flag: identical articles across sites

Control after the link goes live

Can you change the anchor text or the target URL, or have the link removed? If a link ever becomes a problem, you want a way to take it down.

Ask: can a backlink be changed or removed?

Red flag: removal fees, or silence

Clear pricing and deliverables

You should know what each payment buys: how many links, on what kind of sites, and when. Vague packages and long contracts make the ROI of that investment hard to judge.

Ask: what deliverables do I get for the investment?

Red flag: long contracts, vague deliverables

Honest reporting, no guarantees

Nobody can guarantee Google rankings, indexation or a mention in an AI answer. Transparent reporting shows exactly what was built and where. Promises of page one do not.

Ask: what happens if SEO rankings do not move?

Red flag: guaranteed first page rankings

12 / PRICING MODELS

Link building pricing models: per link, retainer or per site

How much do link building services cost? It depends less on the vendor than on the pricing model, because each model is buying something different. Ordering in volume? See our link building packages.

Price per link

A set price for each backlink placement, often tiered by DA or DR. Easy to compare on paper and simple to budget.

The catch: a price per link tells you nothing about how many other links share the page, or whether the site gets any real traffic.

Monthly retainers and link building packages

A fixed fee every month for a target number of backlinks, usually bundled with SEO strategy, reporting and a minimum term. The classic managed service.

The catch: you pay for outreach time and agency overheads as well as the links, and tying the spend to results is hard.

À la carte, per site

How we price. You pay per site, with no retainer and no contract. Each site is a whole publication carrying up to three of your backlinks.

The point: the comparison that matters is one exclusive publication against several shared placements, not one link against another.

13 / PRICE

What our link building services cost

Every site includes the domain, a full year of hosting and everything listed at the top of this page. The rate falls as the number of sites in a single order grows, and applies automatically. No subscription, no monthly retainer and no contracts.

Priced per site, not per link. One EntityLinks site carries up to three of your backlinks, with nobody else's on it. It replaces several separate placements, each on a site you do not control, often shared with other buyers.

You buy credits in your account and spend them when you order. One credit is $10, a site is 15 credits, and credits stay valid for 12 months. After the first year, keeping a site live is $50 a year.

Sites in one order	Price per site
1 to 4	$150
5 or more	$140
10 or more	$130
15 or more	$125
25 or more Best rate	$120

Domain and first year of hosting included in every site. See the full pricing

14 / HOW IT WORKS

Our link building process, from order to live

No link prospecting, no pitching and no queue on anybody else's site. We build the whole site ourselves, so there is nobody to wait for. See the full process

Open an account

Free to open, no card needed. Buy credits when you are ready to place an order.

Fill in one order form per site

Your topic, the business or client, the target pages and the anchor text for each link. It takes a few minutes per site.

We research, build and check it

Verified facts, about 25 pages, images and markup, with your links placed in context. Then a human reviews it before it goes anywhere near live. Submitted→In build→In review→Live

It goes live

Most sites go live within three to five working days of a completed order form, and larger orders arrive in batches. The live address and the pages carrying your links appear in your portal, and we email you when each one is live.

15 / TIMELINE

What to expect after 30 days, 3 months, 6 months and 12 months

Link building is a long term investment, and anyone promising results right away is selling something. This is the rhythm we usually see, not a guarantee. It depends on your competition, your target pages and the rest of your backlink profile.

The first 30 days: indexation and new backlinks

Sites go live, typically three to five working days after ordering, and outside of a Google update most are fully indexed within two to three days of launch. New referring domains start to appear in Search Console, Ahrefs and Semrush.
Around 3 months: first movement in the SERP

The backlinks have been crawled and counted by Google. On less competitive keywords, this is often where movement in search engine rankings starts to show.
Around 6 months: compounding SEO gains

Gains start compounding. Pages already ranking on page two can climb, and supporting pages benefit through internal links. Judge progress on rankings and organic traffic, not link counts.
At 12 months: renewals and ROI

Renewals come up, at the renewal rate. Keep the sites that are earning their place, let the rest go, and point new sites at your next priority pages.

16 / MEASURING RESULTS

How to measure link building ROI

The return on a link building campaign shows up where any SEO investment does: rankings for the pages you pointed links at, organic traffic to those pages, and the conversions, leads and revenue that follow.

Set a baseline before the first link goes live: where each target page ranks, its monthly organic traffic in Google Search Console and Google Analytics, and its conversion rate. Then track the same numbers over months. Ahrefs and Semrush show new referring domains and keyword movement, but treat their traffic figures as estimates.

Measure pages, not link counts. A competitive analysis or content gap analysis tells you which pages are worth supporting. A report that only lists how many backlinks were built tells you very little about outcomes.

What to trackHow often

Rankings for target keywordsWeekly

Indexation of the new siteFirst week

Referring domainsMonthly

Organic traffic to target pagesMonthly

Leads and revenue from organicQuarterly

17 / OUTSOURCING

In-house, freelancer or agency: how to outsource link building

There are four realistic ways to get backlinks built, and plenty of businesses combine more than one. Software is another route for some SEOs, and we compare link building tools separately.

Option	Where it fits	Trade-off
In-house team	Full control, deep product knowledge and brand consistency	Hiring, training, tools and outreach take months to produce links
Freelancer	Flexible and affordable for small, specific campaigns	Quality and capacity depend on one person
Link building agency	A managed service with strategy, outreach and reporting	Retainers, minimum terms and placements on sites you do not control
EntityLinks	Exclusive niche sites built for you, white label, ordered per site	We build sites, not outreach: no guest posts, no digital PR

QUESTIONS

Link building services: frequently asked questions

What are link building services?

Link building services get other websites to link to yours, a core part of search engine optimization, so search engines see your pages as more relevant and trustworthy. Most providers use outreach: guest posts, niche edits and digital PR. Here is how ours works instead. We build a whole niche-relevant publication around your topic, with your backlinks inside it.

Is linkbuilding different from link building or off page SEO?

No. Linkbuilding, link-building and link building are the same thing, and people also search for linkbuild, a linkbuilding service or linkbuilding services. It is the largest part of off page SEO (also written offpage SEO), which covers everything that happens away from your own website, as opposed to on-page and technical SEO.

How much do link building services cost?

It varies widely with the vendor and the pricing model: per link, monthly retainer or per site. Ours is a link building service priced per site, from $150, with the domain and first year of hosting included, and lower rates as the order grows. There is no retainer and no contract. See the rates.

Are the links dofollow, and can I choose the anchor text?

Yes to both. Every backlink is dofollow by default, and you set the anchor text and target URL for each link on the order form.

Is this a PBN?

No. A PBN is a network of thin sites shared between buyers to pass links. Each EntityLinks site is a full publication of about 25 pages, built for one customer on its own domain, with nobody else's links on it. How it compares with a PBN.

Do you offer blogger outreach, guest posting or citation building?

No. We do not place links on other people's websites, so there are no blog outreach services, guest posts, citation building services or directory submissions here. Everything we sell is a whole site built around your topic.

Do you build links for casino and gambling sites?

Yes. Casino and gambling sites can be ordered now, with pricing on request, so get in touch before you order. Adult and other restricted niches are coming soon.

Start

Open an account. Order when a page needs links.

Open an account See the pricing

Free to open. No card until you order.