Most backlinks you can buy are a line on somebody else's page. We build you a whole publication instead: its own domain, about 25 pages on your topic, and up to three dofollow links pointing at your site, with the anchor text you choose. Nobody else's links are on it.
One purchase is one site, and the site is the product. Here is everything that comes with it. Nothing on this list is an add-on.
If you have bought links before, you know the menu, and most SEOs have tried every item on it. Each option below has a place in a link building strategy, and each has a catch worth knowing before paying for links. This is how we see them.
You pay a blog to publish an article that carries your link. Buy guest post backlinks on a site with real readers in your space and you can get solid editorial backlinks.
The catch: the best blogs are pitched constantly through blogger outreach, so the sites happiest to sell paid guest posts are often the ones publishing almost anything, for almost anyone. And you wait on an editor you do not control.
Your link is inserted into an article that already exists and is already indexed, which makes niche edits the quickest way to buy contextual backlinks. The page may already have some authority and traffic.
The catch: the article was written for something else, the link goes wherever it can be fitted, and if the owner sells niche edit backlinks, yours is rarely the only paid link on the page.
Links from a private blog network: a blog network of sites, often rebuilt on expired domains, run mainly to pass links. They can move rankings, which is why PBNs are still sold.
The catch: they are exactly what spam systems are trained on, and a network shared by many buyers leaves a shared pattern. When the network is hit, everybody on it is hit.
A sitewide link sits in a footer, sidebar or blogroll on every page. A backlink package bundles dozens or hundreds of links at one price. Both sell volume, usually from low quality sites.
The catch: sitewide links pass little and look unnatural at scale, and cheap packages are mostly directories, profiles, bookmarks and spun posts that search engines learned to ignore years ago.
Marketplaces list thousands of sites from website owners selling links, with a price beside each, filterable by DA, DR, traffic and niche. They are convenient, and open about price.
The catch: everyone shops the same inventory, so the same domains turn up in thousands of link profiles, and plenty of resellers are marking up the same wholesale lists.
Digital PR earns editorial placements in news outlets through journalists, and it can produce the strongest links there are. A press release or sponsored content builds brand mentions and awareness.
The catch: digital PR is slow, unpredictable and costly per link, and press release and sponsored links are usually nofollow or marked sponsored, so they pass little ranking value on their own.
Notice the common thread. In every case you are buying link placements: a line, a paragraph or a mention on a site that exists for some other reason. That is the part we changed.
A placement borrows relevance from one page. A publication is relevant all the way through. When you buy backlinks from us, the site itself is what you are buying: it exists because of your topic, and every page on it belongs there.
Whatever authority the site passes goes to you. There are no other buyers on it to share it with.
Relevant by construction. The domain, the pages and the links all exist for one subject, so the relevance is not borrowed from a single post.
No shared inventory. No per-niche slots, no queue of other buyers, nobody else's links on it for as long as it is live.
A site you could show a client. Real pages on a real subject, not a thin blog you hope they never click through to.
Links changed or removed on request. Raise a support ticket and it is done. Most link services will not do that. A good many cannot.
Search engines stopped simply counting links a long time ago. PageRank still flows through links, but what a link is worth depends on its context: what the linking page is about, what the rest of the site is about, the words around the link, and whether the link makes sense to a reader. A link from a page that has nothing to do with you is a weak signal at best, which is why relevant sites matter more than big ones.
Modern search is semantic. Google connects pages to entities in its Knowledge Graph, uses clustering to group pages by topic, and reads the subject of a page, and of a whole site, rather than a keyword in an anchor. A backlink from a site where every page is about your subject arrives with all of that context attached. That is what topical relevance means in practice, and it is the one thing you cannot add to a placement after the fact.
Context is what turns a link into a recommendation.
It is also why we care about information gain more than word count. Each site is built from researched, verified facts about its subject, so the pages say something real instead of restating what every other page says. That is better for readers, better for crawlers, and better for the link in the middle of it. Quality content and quality links come from the same place.
Then there is dilution. Whatever value a page passes, the old link juice, is divided between the links leaving it. On a page selling several placements, you are one share among many. On an EntityLinks site, every commercial link points at you.
Domain authority, domain rating and trust flow are third-party estimates, calculated by tools like Moz, Ahrefs and Majestic from their own link databases. Google uses none of them. They are handy for a quick first look, and that is about all.
They are also easy to manipulate. A score can be pumped up with cheap links pointed at a domain, inherited from an expired domain's old backlinks, or propped up with redirects, and none of that makes the site worth a link. A high authority score on a site with no real search traffic usually means exactly that.
So why does so much of the market sell on them? Because a number is easy to filter on a listing, easy to put in a report and easy to charge for. It is how people end up paying premium prices for a DR 70 link on a site Google barely shows to anyone.
Sites that rank well often have high scores, but the scores are not what makes them rank. Correlation is not causation. What moves rankings is what those metrics were only ever trying to estimate: relevance, real content, genuine traffic and links that make sense. Backlink quality lives in the linking site, not in a score.
Every guide to buying backlinks talks about Google. If you want to buy backlinks safely, the thing to understand is what Google is actually looking for, because that is what decides whether a link helps you or gets ignored.
Google's spam policies target manipulation: thin pages, link farms, networks that exist only to pass links, automated link schemes and anchors stuffed with keywords. What Google says it wants to reward is the opposite: helpful, people-first content on sites with a clear subject and real depth, where a link is there because it is useful to the reader.
That is the standard every EntityLinks site is built to. A real publication about one subject, researched and checked by a human, with links that make sense in context. Buying backlinks for SEO works best when the link would still make sense if search engines did not exist.
Google has said its spam systems now aim to neutralize unnatural links rather than punish them, so most bad links are simply ignored: the money is gone and the rankings do not move. Manual actions, the Google penalties people fear, still happen, usually where there is a clear pattern such as networks selling to many buyers, obvious link schemes, or exact-match anchors at scale.
So the useful question is not a white hat or black hat label. It is what a link looks like to a system built to decide whether it deserves to count. Treat every purchase as a risk assessment, and judge the site the link sits on.
Real sites, not shells. About 25 researched pages on one subject, nothing invented, and a human check before launch.
Nobody else's links on it. No shared inventory and no network of other buyers' links, so the site stays about your subject.
Your anchors, your pace. You choose the anchor text, how many sites you add and when you add them.
Links removed on request. If you ever want a link changed or taken down, raise a support ticket.
Honest about results. Nobody controls how Google treats any site, and we will never claim to. What this page describes is what we see, not a guarantee.
You choose the anchor text for every link, up to three per site. That is control most backlink services keep for themselves, and it comes with some responsibility, because anchor text is one of the easiest signals to overdo.
A link profile that grew naturally is mostly brand names, plain URLs and loose descriptive phrases, with a smaller share of partial-match anchors and very few exact-match ones. When a profile suddenly has too many exact-match anchors for a money keyword, it stops looking like recommendations and starts looking like a link campaign. Mix your anchors across sites, and keep exact-match anchors for the few places they genuinely fit.
Link velocity matters for the same reason. A spike of new referring domains, all landing in the same week, is a pattern. Adding sites steadily, as each client or project needs them, looks like what it is: a business being written about.
Footprints come from repetition: the same sellers, the same networks and the same anchors, ordered on the same day. Each EntityLinks site is a separate publication on its own domain, built for one customer, so there is no shared network behind it. The rest is in your hands: anchors, pace, the pages you point at, and the internal links that carry value on from them.
Lean on the first three. Use exact match sparingly. The business named here is made up.
Links still build authority. Now they also build the material AI answers are assembled from.
Search results are turning into answers. Around 18% of Google searches now trigger an AI summary, and for question-shaped searches it is 60%. When an AI summary appears, people click a traditional result in 8% of visits, against 15% without one.
That changes what a backlink is for. A link from a thin page earns you a little PageRank, if that. A link from a publication that covers a subject properly, and names you inside that coverage, also puts you into the material AI models read when they decide who to mention. AI visibility and search visibility now come from the same work. The qualities that make a page worth reading are the ones that make it usable to a machine.
We build for that: real depth on the subject, facts that stand up, markup that describes the subject correctly, and formats AI crawlers can read. Nobody can promise a mention inside a specific AI answer, and you should distrust anyone who does. What can be built is eligibility.
Pew Research Center, July 2025 (behavioral data, March 2025, 68,879 searches)Whoever you buy from, including us, run these checks first. They take minutes, and they will keep you clear of most of the bad paid backlinks being sold. Each comes with a question to ask and the red flags to watch for.
Look up the linking site's organic traffic in any SEO tool or backlink checker. A real site has search visitors and a steady trend. High DR with almost no traffic, or a graph that fell off a cliff after an update, tells you its best days are behind it.
Read the homepage and a few recent posts. Is the site genuinely about your subject, or a general blog that will publish anything for a fee? Relevance on one page of an unrelated site is thin relevance.
Count the outbound links on recent articles. If every post carries several commercial links to unrelated businesses, the site is selling links at scale and your share of its value is small.
Would a person read the content around your link? Spun, padded or obviously machine-written articles that exist only to carry links are a quality signal, just not a good one, and search engines discount them.
Can you change the anchor text, change the target URL, or have the link removed? If a link ever becomes a problem, you want a way to take it down. Many backlink services cannot offer that, because they do not control the sites.
Nobody can guarantee rankings, indexing or a mention in an AI answer. A seller promising page one, permanent links or a safe number of backlinks a month is telling you what you want to hear.
What backlinks cost elsewhere depends on who is selling and what the site really is. Here, every site includes the domain, a full year of hosting and everything listed at the top of this page. The rate falls with the number of sites in a single order and applies automatically. No subscription and no retainer.
Priced per site, not per link. One EntityLinks site is a whole publication carrying up to three of your links, with nobody else's on it. Compare it with what it replaces: several separate placements, each on a site you do not control, often shared with other buyers. A per-link backlink price tells you very little about that, and backlink cost only means something next to what the link is sitting on.
You buy credits in your account and spend them when you order. One credit is $10, a site is 15 credits, and credits stay valid for 12 months. After the first year, keeping a site live is $50 a year.
| Sites in one order | Price per site |
|---|---|
| 1 to 4 | $150 |
| 5 or more | $140 |
| 10 or more | $130 |
| 15 or more | $125 |
| 25 or more Best rate | $120 |
Domain and first year of hosting included in every site. See the full pricing
SEO professionals, agencies and business owners doing search engine optimization who need relevant backlinks, and would rather have the whole surface than rent a line on it. Nothing about the service assumes a client in the picture.
Coming soonGambling, casino, adult and other restricted niches. Tell us if you want one and we will let you know when they open.
No manual outreach, no negotiating with website owners and no queue on anybody else's site. We build the whole site ourselves, so there is nobody to wait for. See the full process
Open an account
Free to open, no card needed. Buy credits when you are ready to place an order.
Fill in one order form per site
The topic, the business or project, where each link should point and the anchor text for each. It takes a few minutes per site.
We research, build and check it
Verified facts, about 25 pages, images and markup, with your links placed where they belong. Then a human checks it before it goes anywhere near live. Submitted→In build→In review→Live
It goes live
Most sites go live within three to five working days of a completed order form. Larger orders arrive in batches. The live address and the pages carrying your links appear on your order in the portal, and we email you when it is live.
We do not submit, ping or pay to get pages indexed, and we do not use indexing services. Outside of a Google update, most of our sites are fully indexed within two to three days of launch. That is what we see rather than what we promise, because nobody controls the index.
How long does it take for backlinks to move rankings? That is a different question, and the honest answer is that it depends: on the competition, on the page you are linking to, and on the rest of your backlink profile. Links are one signal among many, alongside technical SEO and content. A strong, relevant link pointing at a weak page will not carry it alone. Watch the rankings and referral traffic in your analytics, and judge over months, not days.
Every site includes its first year live. After that, keep it going for as long as it is earning its place, or let it go. The portal reminds you 45 and 14 days before it is due.
It depends entirely on what you are buying. Links from thin pages, link farms and shared networks are exactly what Google's systems are built to discount, and a wasted budget is the usual result. A link from a real, relevant site with genuine content and nobody else's links on it is a very different proposition. If you want to buy quality backlinks, judge the site the link sits on, not the promises around it.
Yes. Every link is dofollow by default, placed where it belongs on relevant pages of the site.
Yes. You set the anchor text and the target URL for each link on the order form. We would suggest mixing brand, URL and descriptive anchors across your sites, and keeping exact-match anchors rare.
Up to three links to your site on each publication, each with its own anchor text and target page. If you need more, the better move is usually more sites: separate publications, each linking to you in its own right, and cheaper per site when ordered together.
No. A PBN is a network of thin sites shared between buyers to pass links. Each EntityLinks site is a full publication of about 25 pages, built for one customer, on its own domain, with nobody else's links on it, a human check before launch, and links removed on request.
No. We do not place links on other people's sites at all. Everything we sell is a whole site built around your topic, which is why there is no outreach, no editor to wait for and no publishing queue.
Less than most sellers would like you to think. They are third-party estimates that are easy to inflate, and Google does not use them. We do not sell on them. We build for relevance, content quality and exclusivity, which are what those numbers only try to estimate.
Not yet. Restricted niches are coming soon. Tell us if you want one and we will let you know when they open.
We do not give away free backlinks. Opening an account is free, though, and you pay nothing until you order. If you want to see the work before committing to more, start with a single site.
Free to open. No card until you order.