Rented PBN links
You pay a monthly fee to rent PBN links on a network site. Stop paying and the backlink is removed.
The catch: you never own anything, and the cost never ends.
PBN links, and the better version
Buy PBN links? Get the better version: a private niche site.
Most people who buy PBN links want the same thing. They want links they control, on sites about their topic, at a fair price. A PBN gives you that on a shared network that Google's spam systems are built to find. We build the better version. Each order is a whole niche site on its own domain, about 25 pages on your topic, with up to three dofollow links and the anchor text you choose. No network, no other buyers and no footprint shared with anyone.
- About 25
- pages per private site
- Up to 3
- dofollow links per site
- One client
- per site, no shared network
- 3 to 5
- working days to live, typically
01 / WHAT IS A PBN?
What is a PBN, and what are PBN links?
A PBN is a private blog network. It is a group of blog websites, owned by one person or company, that exists mainly to link out. You will sometimes see it searched as a public blog network, but private is the word that matters. The network's owner hides that the blog networks are connected. PBN links are the backlinks those sites sell. When you buy PBN links, you pay for a blog post on one or more of those sites, with a backlink to your website inside it. Why does that matter for SEO? Because the whole value of PBN backlinks depends on Google not seeing the network. If you want the background on what makes a backlink worth having, read our guide to high quality backlinks.
How a private blog network works
Most PBNs are built on expired domains. An expired domain is one whose owner let it lapse, often with old backlinks still pointing at it. The PBN owner buys the domain, puts a thin blog back on it and starts selling PBN backlinks. Some private blog networks have ten websites. Some have thousands. The average network sells links in every niche at once.
To keep the network hidden, owners spread the websites across different hosting, registrars and design themes. They hide WHOIS records behind privacy services. They post a little content so each blog looks alive. They space out new backlinks to control link velocity. All of that work has one purpose: to stop Google's algorithm from mapping the network.
That infrastructure costs money every month. Hosting, domains, writers and privacy tools all add up. The cost is passed on to the people who buy PBN links, and so is the risk.
What PBN links are, and why SEOs buy them
A PBN link is usually a dofollow link in a short blog post. The seller lets you pick the anchor text, the keyword and the target URL. Pricing is low, delivery is quick, and the domain metrics often look strong. That is why so many SEOs buy PBN backlinks, especially for affiliate websites, startups and fast tests.
The appeal is control. You choose the link, the anchor text and the page it points at. You do not wait on an editor or an email reply. You can plan keyword targets and anchor text diversification yourself. Those are fair things to want from SEO backlinks. The trouble is where the link sits.
Many SEO pros still buy PBN links for one reason: they have seen them move a SERP before. That is real information. What it leaves out is how long the backlinks lasted, and what happened to the websites when the network was found.
PBN, link farm or niche site: the difference
A link farm is a PBN with no effort spent on hiding it. A niche site is a real publication on one subject. The test is simple. Would the site exist if nobody paid for links on it? A PBN would not. A private niche site from us would, because it is built around a real topic first and carries only a few links. Why whole sites work better.
Why PBN links still sell
PBN links are cheap, quick and easy to buy. A marketplace listing takes minutes, and the backlinks often go live the same week. For a buyer with high risk tolerance and a short-term website, that trade can look worth it. For an SEO agency with client websites and a brand to protect, it rarely is. The risk is not yours alone. It is your client's, too.
- Cheap backlinks, often sold per blog post.
- Fast delivery, sometimes within days.
- Full control of anchor text and keyword targets.
- Strong-looking SEO metrics from expired domains.
Each of those promises has a cost in risk that the price of PBN links does not show.
02 / BETTER THAN PBN LINKS
Buy PBN links, or get a private niche site built for you
You keep everything people like about PBN links: control of the anchor text, the target URL and the cost. You lose the network. Each order is one website, for one client, on its own domain. The website is built around your keyword and your topic, with links placed in context. Why rent a line on a network when the whole site can be yours?
Search is changing too. AI tools read whole websites when they decide which brands to mention. A thin blog post on a PBN gives them little information to work with. A whole website on your topic gives them far more. Nobody can promise an AI citation, but a real publication is the kind of source AI systems read. More in our guide to link building for AI search.
What you get instead of PBN links
- 01A new niche site on its own domain, registered and managed for you.
- 02About 25 pages of original content on your topic, like a real niche publication.
- 03Up to three contextual, dofollow backlinks to your website.
- 04Your choice of anchor text and target URL for every link.
- 05Content built on researched, verified facts, with a human review before launch.
- 06Schema markup and formats that AI tools and search engines can read, with a clean design on any screen.
- 07A full year of fast hosting, worldwide.
- 08No other buyers' links on the site, ever.
- 09The live address and linking pages in your portal, plus unbranded reports on request.
| What you compare | PBN links | A private niche site |
|---|---|---|
| Who else links from the site | Other buyers, often many. | Nobody. Every link points at your client. |
| What the site is about | Often anything a buyer pays for. | One topic: your client's niche. |
| Footprint | Shared with the whole network. | No network to share one with. |
| Content | Short posts written around a link. | About 25 researched pages, checked by a human. |
| Changing a link later | Up to the network owner. | Raise a ticket and the link is changed. |
| Price model | Per post, or a monthly rent. | Per site, with no retainer. |
Who chooses a private site over PBN links
SEO agencies that cannot put client websites at risk. Affiliate marketers who are tired of rebuilding after a network is found. Local businesses, B2B companies and SaaS brands that want backlinks on a site about their own subject. If you were about to buy PBN links, you are the person we built this for. See how agencies use EntityLinks, or buy backlinks for your own SEO projects.
03 / PBN LINK RISK
Are PBN backlinks safe? An honest answer
Sellers often promise safe PBN backlinks. No seller can keep that promise, because the risk does not sit with the seller. It sits with every website the network links to. Transparency is rare in this market, so buyers rarely hear about networks that were found. So what does Google actually do about PBN links?
How Google treats link networks
Google's spam policies name link schemes. Building sites that exist mainly to pass links is one of them. Google says it uses an AI system, SpamBrain, to find link spam and cancel its value.
When that happens, the PBN backlinks may simply stop counting. In worse cases, a website gets a manual action and drops out of the SERP. These Google penalties are what most SEOs mean by a PBN getting burned. If Google takes manual action, Search Console shows a message, and the website owner usually gets an email too. Either way, the money spent on PBN links is gone. The recovery work lands with you or your client: a link audit, disavow files and a slow rebuild of credibility.
No search engine publishes how it finds each network. What it does say is clear enough. Links that exist to manipulate rankings are link spam, whoever sells them.
How do you check a backlink profile for PBN backlinks? Export your backlinks from your usual SEO software. Sort the linking websites by topic and by what else they publish. Look at the anchor text and keywords each backlink uses. Thin blogs on expired domains, unrelated outbound links and exact-match anchor text are the usual signs of PBN links.
What "safe PBN backlinks" usually means
When a seller says safe, they usually mean the network is well hidden today. That is a claim about the seller's privacy work, not about risk. Hidden networks are still found. One mistake in hosting, design or link velocity can expose every site at once.
A private niche site removes the network, so there is nothing to expose. It is a real publication with links that make sense in context. That is what we see in our own testing, not a guarantee. Nobody controls how search engines treat a website. More on the rules in our honest take on white hat link building.
Think about risk in terms of your whole backlink profile. One PBN backlink rarely sinks a website. A pattern of them can. The more of your backlinks come from one network, the more your rankings depend on that network staying hidden.
Three footprints that give a PBN away
Outbound links to unrelated sites
A blog about gardening links to a casino, a lawyer and a crypto exchange. Real publications do not link like that. PBN links almost always do. More on topical relevance in link building.
Thin content written around a link
Short blog posts, no real reader and no reason to exist apart from the backlink. Search engines and AI systems are good at spotting pages like that.
Shared infrastructure and patterns
The same hosting, design themes, plugins or WHOIS habits across the network. Owners try to vary them. Over hundreds of websites, patterns in the technology still show.
04 / PBN LINK OFFERS
What PBN link sellers offer: rent, buy or build
PBN links are sold in a few ways. Each one has the same weakness underneath: the network. Here is what each offer means, and what you get with us instead.
PBN links for sale, one post at a time
You buy a blog post with your link on a network site, once. It looks like a one-off purchase of a permanent backlink. See how to buy backlinks with fewer surprises.
The catch: the link lasts as long as the network does.
PBN link packages
Bundles of five, ten or fifty PBN links, sold at a discount. They often promise high DA or DR. Compare them with our link building packages.
The catch: more PBN links means more exposure to the same network.
PBN building services
A PBN building service sets up a network for you on expired domains. You own it, and you run it. That means hosting, content and hiding the footprint, every month.
The catch: you take on all the work and all the risk of a network.
A private niche site from us
One whole site per client, built around their topic, with up to three links that point only at them. We build it, host it for a year and keep it running. Why whole sites work.
The difference: no network, no other buyers and nothing for you to hide.
Not after PBN links at all? Compare every method in our guide to link building services. You can also buy backlinks from us for any project. Agencies can resell the same sites through white label link building.
05 / HOW IT WORKS
How a private niche site is built
No network to join and no seller to trust with your client's rankings. We build every site ourselves, so the process is the same for your first site and your fiftieth. See the full process
02 
Brief the site with one order form
Give us the topic, the target URL for each link and the anchor text. It takes a few minutes per site, and you can brief several websites in one order.
03 
We research, build and review the site
Our workflow starts with research. We gather verified facts and data, then build about 25 pages, images and schema. Your links are placed in context. Then a human reviews the whole site before it goes live. That quality assurance step is where a PBN would cut corners.
04 
It goes live on its own domain
Most sites go live within three to five working days of a completed order form. The live address and the linking pages appear in your portal.
Every site is built for search engine optimization from the first page. The topic is researched before a page is written. Each blog post answers a real question in your niche, with the keyword used the way a reader would expect. The design is clean and fast on any screen. Schema helps search engines and AI tools understand the website. A typical PBN blog post has none of that, because it is written around one backlink. Why whole sites work better.
06 / BEFORE YOU BUY PBN LINKS
Still planning to buy PBN links? Run these eight checks
These checks will not make PBN links safe. Nothing can. They will tell you how exposed a network already is. Run the same checks on any link seller, including us. More in our guide to how to buy backlinks.
Eight checks before you buy PBN links or any paid link
01
Live sites, not a metrics sheet
Ask for real domains. A seller that shows DA and DR but hides the URLs is hiding the network.
Ask: can I see the sites before I pay?
Red flag: metrics only, no URLs
02
Topical depth
DA and DR are easy to inflate on an expired domain. Check whether the whole site covers your subject, or just a few posts. More in how to buy backlinks.
Ask: how many pages on this site cover my topic?
Red flag: high DR, a few thin posts
03
Who else the site links to
Count the outbound links on recent blog posts. If every post links to a different business, you are buying PBN links on a network.
Ask: how many links sit on each post?
Red flag: unrelated links everywhere
04
One topic, or every topic
A site about one subject passes relevance. A site about everything passes very little. See what makes a high quality backlink.
Ask: what is this site actually about?
Red flag: one site, every niche
05
Content a person would read
Spun or padded posts are a footprint in themselves. Read three blog posts before you buy PBN links. What a real publication looks like.
Ask: who writes and checks the posts?
Red flag: identical posts across sites
06
Changes and removal later
If a link ever becomes a problem, you need a way to take it down, at no extra charge. Here is how changes work with us.
Ask: can a link be removed later?
Red flag: removal fees, or silence
07
What happens if you stop paying
Rented PBN links disappear when the rent stops. Know the terms before you start, and read the contract. Compare our pricing.
Ask: is the link permanent, or rented?
Red flag: terms that change later
08
Honest claims, no guarantees
Nobody can guarantee rankings, and nobody can guarantee a network stays hidden. Read our honest take on risk.
Ask: what happens if the network is found?
Red flag: "100% safe PBN backlinks"
07 / PBN LINKS AND PRICE
What PBN links cost, and what a private site costs
PBN links are usually priced per post, or as a monthly rent per link. Our pricing is per site, not per link. Every site includes the domain, a full year of hosting and up to three links. The rate falls as the number of sites in one order grows, and it applies automatically. Plan your budget per website, not per backlink.
Most SEO budgets spent on PBN links go on volume. More backlinks, more anchors, more blog posts. A private site puts the same budget into one real publication. The cost per link can look higher at first. The cost per lasting backlink usually tells a different story.
Per link compared with per site
Compare like with like. One private site carries up to three links on a whole publication about your topic. Several PBN links sit on several network sites, each shared with other buyers. Price the site against the links it replaces, not against a single PBN post.
No rent on your links, and no retainer
Buy credits when you need sites. One credit is $10, and a site is 15 credits. Credits stay valid for 12 months.
Keeping your links live
After the first year, keeping a site live is $50 a year. You decide site by site which links stay.
| Sites in one order | Price per site |
|---|---|
| 1 to 4 | $150 |
| 5 or more | $140 |
| 10 or more | $130 |
| 15 or more | $125 |
| 25 or more Best rate | $120 |
Private sites with links, hosting included
Domain and first year of hosting included in every site. See the full pricing. For a longer plan, see our link building packages.
Real customer sites. Real positions.
Customer result · Google US
Position #11 to position #2.
From page two into the top 3 for a 3,600‑search keyword.
Organic position dentist abc defgh
Position #2
3,600 searches/mo
Customer result · Google UK
Position #36 to position #11.
Up 25 places overnight on a 6,600‑search keyword.
Organic position where is hot in abc
Position #11
6,600 searches/mo
Customer result · Google US
Position #20 to position #6.
Into the top 10 for a 2,900‑search keyword.
Organic position abcdefg car insurance
Position #6
2,900 searches/mo
Positions tracked daily in Google for individual customer sites. Locations hidden at the customers' request. Results vary, and nobody can honestly promise a position.
QUESTIONS
PBN links: frequently asked questions
Should I buy PBN links?
We would not. PBN links come from a network of sites built to pass links, and Google's spam policies treat links like that as link spam. If you want links you control, a private niche site gives you that without a shared network. Each site is built for one client, on its own domain.
Are PBN backlinks safe for long-term SEO?
No seller can promise that. A PBN is safe only until its footprint is found, and then every website that bought backlinks from it shares the risk. A private niche site has no network to find. That is the difference, not a guarantee. The full answer on PBN risk.
Is buying PBN backlinks considered black hat SEO?
Most SEOs would say yes. A network of sites that exists only to pass links is exactly what Google's link spam policy describes. Our honest take on the label is in our guide to white hat link building. Read the guide.
Can I choose the anchor text and the target URL?
Yes. You choose the anchor text and the target URL for every link on your private niche site. Each site carries up to three dofollow backlinks, and nobody else's backlinks. How ordering works.
Can I change the anchor or URL of a link later?
Yes. Raise a support ticket and the link is changed or removed. Because we own the site, nobody has to be chased for an edit.
How many URLs and keywords can I use in one order?
Each site carries up to three links, so up to three target URLs and anchors per site. You can order several sites in one order, each with its own brief. See the prices.
Can these links help a brand new website?
They can, but a new website needs more than backlinks. Make sure the pages you link to are worth ranking first. Then point the first links at those pages, and keep your anchor text varied. Good SEO on the target website matters as much as the backlinks pointing at it. What makes a backlink worth having.
How long until the site is live, and when do rankings move?
Most sites go live within three to five working days of a completed order form. Outside of a Google update, most are fully indexed within two to three days of launch. Rankings take longer, usually months rather than weeks. See the typical timeline.
What is the difference between PBN backlinks and guest posts?
A guest post sits on a real publication that also has its own readers. PBN backlinks sit on a network built to sell links. A private niche site is a third option: a real publication built for one client, with no network behind it. Outreach and guest posts compared.
How can I track the impact of the links?
Track the target pages in your rank tracker and in Google Search Console. Watch impressions first, then positions for each keyword. Your portal shows each live site and the pages that carry your links. What you see in the portal.
KEEP READING
More link building guides
- Buy backlinks: order private niche sites for your own SEO projects.
- Link building services: every link building method, compared.
- White label link building: resell private niche sites under your own brand.
- How to buy backlinks: checks before you pay for a link.
- High quality backlinks: what makes a link worth having.
- White hat link building: an honest take on the label.
- Link building packages: volume for a longer link building plan.
- Outreach link building compared: outreach links against whole sites.
- Best link building companies: how the main providers compare.
- Link building tools: what the software does, and does not do.
- For agencies: private sites for SEO agencies and their clients.
- How it works: from order form to a live website.
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